You’ve launched your business and created a stunning website that showcases everything you have to offer. You’ve put in the hard work, and now you’re waiting for customers to discover you. Perhaps you’ve even begun to optimize your site for search engines, aiming to climb the Google rankings and generate sales. However, as many new business owners soon realise, simply having a great website and focusing on SEO isn’t enough. One crucial element is missing—customer outreach.

For many new businesses, reaching out to potential customers can feel like a daunting task. It’s common to wonder:

• How do I engage with the right people?

• How can I do this effectively without wasting time or resources?

The fear of not knowing where to begin or how to get it right often holds people back. But without actively reaching out, you risk missing valuable opportunities to grow your customer base.

The good news is that there are numerous ways to connect with potential customers, and many of them are easier and more accessible than you might think. It’s important to understand that outreach doesn’t have to be complicated or expensive. There are several cost-effective strategies you can implement immediately to start building those vital connections.

In this event, I’ll walk you through a variety of outreach methods, starting with the simplest and most affordable techniques. From there, we’ll explore more advanced options, including paid advertising on platforms like Google and Meta. Each approach will be broken down so you can see how it works and decide which ones are best for your business.

We’ll also dive into how you can be more effective on social media—one of the most powerful tools for engaging with your target audience. Not only will we discuss why social media is essential for modern businesses, but we’ll also cover strategies that help you stand out and get noticed by the right people.

By the end of this event, you’ll have a clear roadmap for reaching out to customers and growing your business through effective, targeted outreach. Whether you’re just getting started or looking to enhance what you’re already doing, these strategies will help you take your business to the next level.